Monday, January 17, 2005

new music in commercials

Recently I've noticed some commercials being released in conjunction with their soundtracks. For example, the new commercial for Gap came out, with Lenny Kravitz singing "Lady" (to Sarah Jessica Parker's make-me-dizzy costume changes), at the same time that he released his new album "Baptism". Similarly, U2 came out with "Vertigo" at the same time the corresponding iPod commercial started to air. I'm blanking on other examples, but I'm sure there are more.

Is this a brand-new phenomenon? Have marketers suddenly decided that musical artists are the key to selling stuff? What gives?

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